KEPCI Music Fest 2023, a free music festival commemorating KFC's 50th anniversary in Malaysia, will be held on 26 August in Selangor, 6 October in Sabah and 21 October in Johor. Headlined by Siti Nurhaliza, Amy Search, Ella, Misha Omar, Bunkface and supported by 20 other singers and bands, one just need to purhcase a KEPCI Music Fest KFC meal to redeem a concert ticket.